Voots, a New Breakthrough Supplement for Kids, Offers Three Servings of Real Vegetables and Fruits in Two Candy-Like Tarts

All-natural product hits the shelves to improve the health of finicky eaters and busy parents

[Golden, CO, September 22, 2008] With only seven percent of American children eating their daily recommended three servings of fruits and vegetables, children's nutrition is becoming an increasingly pertinent issue to parents and caregivers in the United States. Voots, a dietary supplement that provides a full day's serving of fruits and vegetables in two candy-like tarts, is solving a big problem for lots of busy parents and finicky eaters. Intended for children (and those at heart) ages two and up, Voots is an all-natural chewable tart filled with the important nutrients, vitamins, minerals and antioxidants found in three servings of real vegetables and fruits. Available online at http://www.eatyourvoots.com and at Wal-Mart stores nationwide, the Voots suggested retail price is $9.99.

Created by Colorado parents and fitness industry veterans Stephen and Julia Adele, Voots were inspired by a kitchen conversation about how hard it was to ensure their young daughters were eating their recommended daily three servings of fruits and vegetables. Upon further research, the couple was alarmed to learn that more than 90% of kids were not receiving the proper levels of fruits, vegetables, and nutrients. With that, Voots were born, and parents everywhere were given an effective, simple, and healthy way to ensure that their children get the goodness of fruits and vegetables.

Delicious and convenient, Voots taste and look like a medley of mixed-berry candy, making them a no-brainer for finicky eaters. But unlike candy, they contain no sugars, artificial flavors, colors, or sweeteners. With three servings of fruits and vegetables in two Voots tarts, they are ideal for an active lifestyle or places where it is difficult to get your daily-recommended levels of fruits and vegetables. Additionally, each serving of Voots contains 12 calories, zero grams of sugar, and nearly one gram of fiber.

What's more, unlike "vitamins" intended for children, Voots are 100% derived from real fruits and vegetables and provide important vitamins, minerals, antioxidants, phytonutrients, and flavonoids—all naturally found in real foods. These nutrients may be undiscovered and not on the consumer radar screen yet but are vitally important to help boost the immune system, improve brain development, and enhance memory capabilities.

Creator and father Stephen Adele knows a thing or two about health. As a fitness guru and industry leader, he states, "Try as we may, my wife Julia and I can't always be in control of what our daughters are eating during the day when they're not in our care. That's why we developed Voots, as a convenient 'insurance policy' so we know our daughters are getting the nutrients in the required three servings of fruits and vegetables, no matter how poorly they might eat that day."

Yet Adele espouses the importance of a balanced diet in addition to Voots, "Pretty much any supplement, including Voots, should not be viewed as a substitute for healthy eating habits and whole foods. Yet because recent data indicates that less than seven percent of all children consume the recommended three servings of fruits and vegetables per day, Voots is a tool for parents everywhere to simply and practically integrate healthy eating into their children's lives, regardless of their daily regimes, busy schedules or picky taste buds," he attests.

Voots are made in the USA, using only ingredients produced in the USA, farmed without the use of pesticides, herbicides, or chemical fertilizers. For more information, high-resolution photography, or product samples, please contact Betsy Martin at betsy@decibelcommunications.com or 303.818.3114.

Back to News & Events