Rave Reviews for the Hardcore Energize Bullet™ as the Hot New Energy Shot at 7-Eleven Franchisee Show

Golden, CO, August 26, 2009 — You're likely to find a new contender on the shelf when it comes to energy shots now at your local 7-Eleven franchisee store. It's called the Hardcore Energize Bullet™, and it certainly captured its share of attention at the national 7-Eleven Franchise Show this July in Las Vegas, Nevada, with its highly marketable, and clearly distinctive, upright packaging.

"Most of the owners and managers we met with at the 7-Eleven show were already really familiar with the Hardcore Energize Bullet™ because it sells so well for them," explains Brandon Frickey, the brand's ambassador and manager. "But the orders really started flying once they saw the new upright packaging displays, which also works very well for merchandizing."

The "energy shot" category is officially the fastest growing category in convenience stores, as recently reported in BevNet (http://www.bevnet.com/news/2008/4-30-2008-energy_shots.asp). "So a product really needs to stand up to stand out," explains Sales Director for iSatori, the manufacturer of the Energize Bullet, Collin Cogdill. "And that's exactly what our new six-pack display box for the Energize Bullet does at convenience stores and gas stations."

Cogdill continues, "We've already experienced a high repeat sales rate due to the Hardcore Energize Bullet's innovative and very distinctive packaging, no-space merchandising, and traffic-stopping graphics, showing it wasn't just received well by owners and managers of the popular convenience store but, most importantly, by consumers, who rave about its excellent taste and potent all-day-energy-boosting effects."

"We are excited to grow our distribution as more consumers see, try, and continue to purchase the Hardcore Energize Bullet," adds Stephen Adele, CEO and founder of iSatori Technologies. "The packaging alone is enough to stop people in their tracks, but while there are literally thousands of energy drinks and shots available, there is only one Energize Bullet...it's truly unique. And once people discover the Hardcore Energize Bullet contains an exclusively developed, sustained-release caffeine so it causes no unwanted jitters, it's a no brainer to pick up the vial and give it a try. That, combined with no sugars to eliminate the dreaded sugar crash has given it a lot of buzz, so to speak."

The all-new Hardcore Energize Bullet, a 2.9 oz sugar-free energy shot, available in two delicious flavors—Blue "Raspberry" Rage and Black "Cherry" Rush—is available at gyms, convenience stores, and 7-Eleven nationwide. (Look for it at the drink cooler or on the counter. If it's not available, ask the Manager to order it.) To learn more about the new Hardcore Energize Bullet, visit http://www.isatoritech.com/bullet or call 1-866-688-7679 between the hours of 8:00 a.m. and 5:00 p.m. MST, Monday through Friday. Retailers interested in carrying the Hardcore Energize Bullet can contact Renee at iSatori at 303-215-9174, ext. 104.

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