The All-New Hardcore Energize Bullet™ from iSatori Now Available Nationwide at 7-Eleven

[Golden, CO, July 26, 2008] Building on the popular All Day Energy Pill, Energize®, iSatori has taken energy drinks to an entirely new level with their tubular-shaped, sugar-free 2.9-ounce energy drink. And this new product has gained a lot of attention due to its fun, unusual packaging and potent energy-enhancing effects.

With its continuing growth and so many new customers reaching for a Hardcore Energize Bullet, iSatori is proud to announce it's now on shelves at 7-Eleven nationwide!

"We're very excited to see how quickly our Hardcore Energize Bullet has taken off," shares Jim Cucolo, Vice President of National Sales at iSatori. "The Energize Bullet has become extremely popular—due in large part to its unique, and fun, packaging. Followed up by its proven effectiveness."

Ounce for ounce, the new Hardcore Energize Bullet contains more energy-stimulating compounds than any other drink on the market!

Upon inspection, the Hardcore Energize Bullet label reads:

• Works in minutes
• Lasts for hours
• No jitters
• No crash

"The Energize Bullet contains both fast and controlled released caffeine," explains iSatori CEO Stephen Adele, "preventing the typical over-the-top energy high then horrible-feeling crash, like you get with pretty much all of those sugar-laden energy drinks." He adds, "And what's more, the Blue Rage flavor tastes like blueberry Kool-Aid®."

Be forewarned, though, the Hardcore Energize Bullet is extremely potent! iSatori prudently recommends that users be over the age of 18 and fully read their warnings on the packaging before using.

The all-new Hardcore Energize Bullet is available at most gyms and fitness centers and now 7-Elevens nationwide. (Look for it at the drink cooler; if it's not available, ask the Manager to order it.) To learn more about the new Hardcore Energize Bullet, visit www.isatoritech.com/bullet or call 1-866-688-7679 between the hours of 8:00 a.m. and 5:00 p.m. MST, Monday through Friday, or email iSatori anytime at info@isatoritech.com. Retailers interested in carrying the Hardcore Energize Bullet can contact iSatori at 303-215-9174, ext. 104.

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