New Eat-Smart® Whey Protein Crisp Bar from iSatori™ Receives Raving Customer Reviews for Its Exceptional Taste and Distinctive Texture

Golden, CO, July 9, 2011— Many people turn to protein nutrition bars for convenience, even if the tradeoff is often taste versus nutrition. Fortunately, iSatori, a Colorado-based nutritional supplements company, created the new Eat-Smart® Whey Protein Crisp Bar by combining the most superior nutrition, including the most advanced protein source (from whey protein Hydrolysates) with the truly decadent, delicious taste of a candy bar, with the distinctive texture of a rice crispy treat dipped in chocolate. And customers have become fanatical about it, posting numerous raving 5-star reviews on the internet.

In fact, customers have cheerfully posted over 85 raving reviews about their positive experience with Eat-Smart bars, on iSatori’s website. Here’s just a small sample of the surprising things customers had to say about Eat-Smart…

Scott Stroyny said, "Eat-Smart bars do not have that typical low-quality bad ingredient taste many other companies try to pass on to you as a great nutritional choice. Eat-Smart bars deliver high-quality, great-tasting nutrition. It's awesome to say that once again iSatori has delivered on a product that truly backs up its name--Eat-Smart!!!!!"

Brian Coleman says, "I feel I'm indulging in a candy bar but know I'm transforming my body into a fit, lean, muscle machine with every delicious bite."

Dina Ware calls the Eat-Smart bars “Oooey Gooey Goodness without the guilt!!” and adds, “They are sweet, crunchy, chocolaty, and delicious. They have all the right textures and flavors and are perfect when you need a quick protein treat!"

Ask Eddy Prado, and he calls the Eat-Smart bar, “Simply Irresistible!!! 27 g of Protein, high in fiber, and low in sugar...can I ask for more??"

So, what makes the Eat-Smart bar so much better than other protein bars on the market? Customers like Nicholas Elliot replied to that question with, “The crunchiness is what really gets me. I really like the puffed up crispy texture. Then you add the caramel gooeyness on top and you're in heaven. The other stuff after that is all icing on the cake. The rich chocolate and peanuts are just an added bonus. No complaints here! Also, the bar is gigantic, really fills you up. If you find yourself without a meal handy or you're just in a situation where busting out the can of tuna isn't appropriate, it's nice to have Eat-Smart bars around as a back-up."

Even skeptical consumers are soon converted with their first taste. Like Timothy Clarke, who says, “"I thought the Eat-Smart Bars were going to be the typical, chalky, chocolate-esque, bar. I'm very happy to say I was wrong. These bars give your body what it needs, and it genuinely tastes good. The chocolate tastes like chocolate. Which in itself is a great feat. Thank you for making a great tasting, healthy bar."

Though it’s clear the new Eat-Smart Whey Protein Crisp Bar tastes like a guilt-ridden candy bar, don’t be fooled. The Eat-Smart bar's nutritional profile is unmatched: packed with the highest quality proteins (including the most superior form of whey protein Hydrolysates), healthy carbs, vitamins and minerals, and the highest fiber of any protein bars… And just as important as what Eat-Smart contains is what it doesn't: very little sugar alcohols and no inferior gelatin proteins, unhealthy hydrogenated oils, aspartame, or high-fructose corn syrup, and it’s certified Gluten free—making Eat-Smart the smarter choice in healthy, tasty protein bars.

Anyone can learn more about Eat-Smart bars, see what people are saying about their taste, or try one today by calling iSatori Technologies direct at 1-866-688-7679, visiting iSatori’s website, or pick up one at select gyms like Bally’s, Gold’s Gym, and other fitness centers. Eat-Smart bars will soon be made available in GNC and Vitamin Shoppe stores, too.

Retailers interested in carrying Eat-Smart bars should contact Europa Sports, America's largest sports nutrition distributor, at 1-800-447-4795, or visit www.EuropaSports.com

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