iSatori Recognized as The Leader in Performance Nutritional Supplements by Placing Top Priority on Product Innovations

Golden, CO, June 5, 2010 -- Many companies claim to be product innovators, yet iSatori Technologies has a strong history to prove their position in diet and performance nutritional supplements.

In fact, in the last eight years, iSatori was…

• The first to bring 7-Keto® for weight loss to market in their ever-popular Lean System 7® and MX-LS7™ fat burners;
• The first to present Flavor it Your Way™ concept with their Eat-Smart Meal Replacement®;
• The first to bring the muscle performance-enhancement nutrient beta-alanine—with H-Blocker™;
• The first to introduce Three-Stage Delivery, GXR-3™ with MORPH™, their stimulant-free, nitric oxide pre-workout pills;
• The first to bring Rapid Bio-Diffusion Delivery™ for 200% Faster Absorption in the testosterone booster Isa-Test™ and fat burner MX-LS7™;
• The first to introduce the Duo-Phase Delivery™ system for a 12-hour steady-stream release of amino acids with Amino-Phase™;
• And now, the first to set the fat-burning world on fire with the world's first orally dissolving fat burner: FLASH POINT™;

That's a lot of Firsts!

“We're really passionate about driving product innovations; it’s ingrained into our culture here,” explains Stephen Adele, CEO of iSatori Technologies, “which is why you won't ever see us launching a ‘me-too’ type product. We have one simple rule: if we can't turn a category upside down, completely reinvent it, or create an entirely new category, we don't want to do it. What's more, you'll never see us introduce a product unless it's something that really excites us. And that means it's a product we can't wait to use ourselves, too!”

Adele continues, “Every day, we are on the lookout for the next revolutionary idea. Something that will help our friends, fans, and customers get better results, faster, from the hard work they put into improving their bodies."

With a company culture that prides itself on truly revolutionary product innovations, it’s no wonder iSatori has been showered with industry and leadership awards. Notable awards such as the Gold Award from Nutrition Business Journal; Entrepreneur of the Year finalist by Ernst & Young; Outstanding Young Coloradan by the Jaycee’s; and finalist for Best Boss of the Year by Fortune Small Business.

To learn more about iSatori’s innovation and powerful diet and performance supplements, visit iSatoriTech.com or call iSatori Technologies direct at 1-866-688-7679.

Retailers interested in carrying any of iSatori’s product innovations should contact Europa Sports, America's largest sports nutrition distributor, at 1-800-447-4795, or visit www.EuropaSports.com.

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