iSatori Challenges Colorado Civil Servants to Build Their Best Bodies—and Offers to Buy Back All of Their Bodyfat for One Dollar Per Pound

Golden, CO, January 29, 2008 — Without a doubt, police officers, fire fighters, sheriffs, and state troopers all experience daily job stresses few can even comprehend. In addition, it's so important for each of them to be able to perform at peak capabilities. But finding the time and motivation to get into top physical condition isn't always easy.

The people at iSatori, a Colorado-based nutritional supplement and information company, and Real Solutions recognize this dilemma and have created the 911 Ultimate Transformation Challenge to provide the opportunity, the motivation, a plan, and a path to help these brave individuals succeed. And to cap it off, iSatori has cheerfully offered to buy back all of their bodyfat lost at one dollar pound, to be donated to their charities of choice.

"We know that after competing in the 911 Ultimate Transformation Challenge, these civil servants will have a new clarity about life, a greater appreciation for their jobs, and will feel a sense of confidence like never before," shares iSatori CEO Stephen Adele.

What is this challenge? In a nutshell, the iSatori expert team provides Colorado civil servants the opportunity to build their absolute best bodies in as little as 12 weeks, while competing for prizes and a dream vacation and to become this year's 911 Ultimate Transformation Challenge Champions!

"Our goal is to assist first responders, law enforcement officers, fire fighters, and paramedics to achieve the best physical shape of their lives," adds co-owner and Challenge coordinator Julia Lacy-Adele. She goes on to add, "The 911 Challenge offers us a unique and fun way for our company to give back to our communities and their worthwhile charities."

Male or female, cadet, officer, sergeant, or chief. Thin and want to gain a lean, muscular physique or overweight and want to strip off unhealthy bodyfat—no matter what their current condition or who they are—iSatori invites them to finally build the body they deserve. With their help.

"The 911 Ultimate Transformation Challenge Team and iSatori are devoted to improving the health and safety of the people who risk their lives to serve our community unconditionally," explains Stephen Adele. "We are with them every step of the way."

Once the participants of the 911 Ultimate Transformation Challenge are finished, iSatori tallies up their total bodyfat and "buys it back" at a dollar per pound. Only here's the neat part: they then donate that money to the charity of choice for each civil service department.

To learn more about the 911 Challenge, visit www.911UTC.com or call 1-866-688-7679 between the hours of 8:00 a.m. and 5:00 p.m. MST, Monday through Friday, or email iSatori anytime at info@isatoritech.com.

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